Dutch Branch
"Our relationship with Vitaal Europe has enabled us to penetrate the UK market by utilising their extensive customer base and excellent logistical services.
Through them we are able to get our products delivered fresh, every day, to any destination in the UK. They have a widespread customer base and a team keen on promoting our products.
For us, Vitaal are a perfect working solution for getting our products onto the international market."
Miranda, Henk & Daniëlle Overkleeft
Biostar
Dutch Branch
The Challenges
There’s no doubt that Holland is a fiercely competitive market for fresh produce. It is the hub of the European fresh produce industry. There are some of the largest and longest established companies in the industry based in Holland.
Therefore, to branch out on our own in Holland was not a decision we could take lightly.
In order to compete we needed to put together an extremely knowledgeable team and form an extensive network of quality, reliable, specialist growers and suppliers. The combination of our financial strength and our business philosophy would allow us to do this.