Products & Services

The Sunday Times: Nationwide Makes Worldwide Impact

John Mann

"I believe one of the key reasons we have thrived whilst many other similar companies in our industry have disappeared, is because we add value to the supply chain. Simply moving produce from A to B is relatively elementary. Strong brand imaging and robust marketing ensure we remain at the forefront of our field. Information technology, technical support, whole crop marketing and a very strong credit rating are important elements in our ability to add value to the supply chain. Remaining progressive in this ever changing and challenging industry is paramount to our very survival."

John Mann
Group Director
M.D. Richmond Farms

Vitaal Europe

Products & Services

We pride ourselves on being one of the more diverse companies in the produce industry.

Our main markets are retail, catering, processing, food service, packing, export and wholesale. In 2010/11 the Group turnover reached a record €90m. We sold 157 different types of produce to 662 customers in 21 countries. We bought produce from 727 suppliers in 60 countries. Just under 30% of sales were to customers outside the UK. Around half the produce we bought in 2010/11 (by Country of Origin) was from the UK and the other half from overseas. In volume terms this translates to around 10,600 articulated lorry loads of produce across the year - approximately 41 lorry loads per working day. We also farm 340 acres in Lincs, Lancs, Cambs, and Norfolk. Our grower group, Richmond Farms, has 23 members and 37,000 tonnes of dedicated crops. In 2011 we formed a partnership with Fenland Growers to market their entire 12,000 tonnes potato crop. Because we have such a strong presence in every sector of the produce industry, we are able to offer our growers a whole crop marketing service and our customers a full range of produce from around the globe throughout the year.